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Humentum 2018 Annual Conference

FR29 - Using Strategic Communications to Support Development Efforts

Jul 27, 2018 1:30pm ‐ Jul 27, 2018 2:30pm


Communicating your story is a powerful tool in realizing development and business outcomes, so how can we maximize the return on investment that communications delivers? In this interactive session, expert practitioners will share strategies and tactics for using communications to maximize support for an organization's program development efforts and leverage existing ingredients to make content creation easier. Hear two ways that strategic communications have been used to support business development efforts. Learn how to simplify your message and optimize your social media and website for storytelling, fundraising, and engaging multiple audiences who are all potential donors. Walk away with resources and tools to apply the learning to your organizations work.


  • Brendon Miller, Director of Development and Communications, Washington Area Community Investment Fund
  • Adaobi Okafor, Deputy Director of Finance and Administration, Trees for the Future
  • Jennifer Tepper, Director of Development, Trees for the Future
  • Kendall Garifo, Senior Marketing and Communications Manager, Trees for the Future

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